Our Craft is Communication Services for Senior Living 

We provide responsible communication for THE generation.


We take photography and video of your communities so your story can be shared as accurately and interesting as possible. 


We all love a good story and seniors know this better than anyone.  Craft & Communicate enables your communty to communicate its story to your future residents.


Craft & Communicate works diligently to remove the ‘Nursing Home’ stigma and showcase the deep value of Assisted Living, Memory Care & Independent Living.

Senior Living is a unique industry.  You need a unique agency.  

Co-Owner Jennifer Malloy has over 12 years of experience within the Senior Living Industry and has developed nationwide marketing strategies as well as completely rebranded and renamed Senior Living Companies and Communities from the ground up.


Custom design and artwork tailored to your community.


Featuring your residents and you associate’s stories.

Video is the most captivating of digital communication.  We bring your community and story to life.

Communication with Seniors is our Craft.  

Senior Living is a very unique industry.  Understanding the needs of the residents and the realities of the business is something we have decades of experience with.  We are able to speak in both a language your team and residents will understand and appreciate.  


Focusing on the care that goes into a difficult process and transition.


We design and develop templates that allow you to give a professional presentation on short notice.


How the moments of an emergency are dealt with in today’s instant world can define your communities’ repuations for years.  


Your management and associates are the backbone of your community.  We help you locate the best talent in all positions.

Client Testimonials

Don’t take our word for it – here’s what our clients say:

Working with Rich and Jen at Craft & Communicate has been a huge success on every level.  The process of co-creating with them was a delight. They are open, flexible, skilled, and visionary, with an eye for service to clients. They do whatever it takes to get the job done, at fair pricing.  You will not meet finer folks with integrity and heart.

Alan Cohen

Best Selling Author & Speaker

Jen and Rich at Craft & Communicate have met all of our needs and our out of the box requests in spades! They have more than demonstrated a clear understanding of our unique small market situation in senior living and have helped us solidify our message and our vision for the future in growth and development. 

Michelle Rainer

VP, Sales and Marketing, Sodalis Senior LIving

Rich and his team accomplish exactly what we were looking for not just in the original first build of the site, but in each edit, addition & change we’ve needed to make as our company grows. I strongly feel that the quality of service Craft & Communicate produce is a level of customer care a lot of us have forgotten.

Randall Archie

Owner, Archie’s Gardenland

Health & Wellness clients
we’ve been honored to work with.

Every project starts with decades of experience and a beginner’s mind of possibilty.