How A Full Service, Integrated Marketing Strategy Sets Your Business Apart

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How A Full Service, Integrated Marketing Strategy Sets Your Business Apart

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Ingredients Craft & CommunicateAre you ready to take your company’s marketing to the next level? With more than half of small businesses still lacking a website and only 32% of companies having an actual content marketing strategy, the fact that you’re reading this already gives you an edge over your competition.


The secret to your company’s success is a fully integrated, long-term marketing plan that sets your brand apart. Think of a well-crafted marketing plan to be much like the art of cooking. Ingredients are only as good as what the chef does with them. Spago Restaurant’s star chef, Wolfgang Puck, once said:

“Cooking is like painting or writing a song. Just as there are only so many notes or colors, there are only so many flavors – it’s how you combine them that sets you apart.”

How will you set your company apart? We at Craft & Communicate, a full-service marketing agency, can help you answer this question—and implement it. Successful marketing is a full-time job with lots of moving parts. Integrating all the “ingredients” correctly is what will make your company stand out in a crowd. Consider us your master marketing chefs.


We’ve got powerful statistics for you on how 3 highly-effective marketing ingredients set your business apart:

Marketing Ingredient 1: SEO

72% of marketers state that good content creation is the most effective SEO technique -HubSpot

Placing high on a Google search can bring you many new prospects. But Google’s search algorithms are mysterious. Google basically wants to offer value to their “Googlers”. And the way they determine which companies are most valuable to their customers is by rewarding websites with top search rankings if they post regular, keyword-focused and informative content. Our team of content strategists and writers have years of experience in the art and science of good content.

Marketing Ingredient 2: Brand Awareness.

Color increases brand recognition by up to 80% -University of Loyola

This study highlights the importance of color to your brand’s recognition. But there’s more to color than just picking one. Certain colors create different impressions or moods. Our graphic design department understands the importance of how well-designed logos and graphics that are consistently used in all your marketing and branding material not only make a strong statement, but also ensure your company stands apart from the competition.

Marketing Ingredient 3: Email Marketing.

75% of companies say that email offers “excellent” to “good” ROI -Econsultancy

The reason a well-crafted email marketing campaign is vital to your business is simple. Fans or customers of your business who are willing to give you their email address are potentially your best customers. And 86% of them want to hear from you at least once a month. (Statista) Email marketing builds relationships with prospects, as well as current and previous customers. The right email campaign gives you the opportunity to connect directly with your fans and keep your brand top of mind.

This is by no means an extensive list. Like these stats? Sign up for our email newsletter where we break down more marketing and customer psychology statistics and update you on the latest Craft & Communicate news.

And if you’re ready to talk with us about how Craft & Communicate can be your one-stop shop for all your marketing needs, contact us. We handle the marketing magic so you have more free time for your family, or to focus on other company aspects or simply cook up a few good dishes of your own!

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