Ask For Help: Gimmicks Don’t Work. Being Truthful Does.

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Ask For Help: Gimmicks Don’t Work. Being Truthful Does.

Urban-Yoga-Teachers

Urban-Yoga-Teachers“From what I’ve seen, it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one. It points, fundamentally, to our separation from one another.”

Amanda Palmer, The Art of Asking; or, How I Learned to Stop Worrying and Let People Help

 

Ask for help. Ask, and ask away. Ask your friends, your family, your acquaintances. Ask the Universe. Especially during this time of holiday stress and holiday depression, asking for help both in work and in your personal life is a rejuvenating and engaging act of self-love and love of your career,

One of our clients is a well known yoga studio in Fort Worth. They’ve been around for several years, and were one of the first studios to open in the city. Especially over the past few years, the yoga world has exploded, and several other studios have popped up. What happened then, is they began losing clients. Their database of over 5,000 students started dwindling. And year after year, times have been getting tougher.

Six months ago, we began creating a series of email blasts for this client, and in these email blasts, we literally asked their database for help.

We asked their students, their audience, to come back. We built and then shared the story of this studio. We talked about the safe environment, the skilled, advanced teachers, and we told them, literally: times are tough. We need your help.

What happened? It worked. Their doors flooded. In one month, this small studio regained 37 of their clients.

If this studio stays engaged with these 37 clients, those 37 clients will continue coming back. And they will bring their friends, they will sign up for trainings and workshops, and buy merchandise, and leave positive reviews online. This will spread. 

Activity breeds activity, and asking for what you need is one of the best ways to spark activity.

This is marketing at its best.  It doesn’t have to be a scam. It doesn’t have to tell lies, or spread rumors, or be gimmicky. It has the ability to be vulnerable, real and open. And that, that is what works.

Tell your story. Ask for help.

And if you need us to help, please take a minute to say hi. We’d love to get to know you.

Happy Holidays,

Rich and Jen Malloy

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