We are a Senior Living Marketing Agency.

Retaining Residents in Senior Living

Retaining Residents in Senior Living: Why Resident Satisfaction Surveys are Out of Date, and What to Do About It. We all know the cost of retention in senior living is vastly cheaper than the cost of trying to get a new resident move in. Wait… we do know this, right? So, why do we spend…
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Authenticity through Photography and Truth

For several years now we’ve all been a part of a twist in traditional marketing. Us marketers who’ve been around for over a decade are excited about this, and also a bit scared. None of the old rules apply. No one is going to buy anything of value if you use the words “hurry” or…
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Rich and Jen Malloy, Craft & Communicate

Defining Core Ideology

What are your core values? Are you thinking: why do we have to talk about this? Because… It’s who you are. A core ideology is something you discover by looking inside. It is not something you can fake or guess, and you can’t hide away from it. Well, you can try. But it’ll keep showing…
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Ask For Help: Gimmicks Don’t Work. Being Truthful Does.

“From what I’ve seen, it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one. It points, fundamentally, to…
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Senior Living Marketing

Why We Start with Content (And Why You Should, Too)

If there’s one modern name in the marketing world that all marketers must know, it’s Seth Godin. He’s everywhere you look: books, podcasts, articles, social media. He’s filled with incredible, tweetable quotes, and this one above is at the heart of what we do. Content marketing is the only marketing left. “Content marketing is the…
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Cohesive Integration of Marketing & Website Creation

Several years ago, Rich was presented the opportunity to rebrand and develop the new website for Archie’s Gardenland. Our business is located in West Fort Worth, about a 5-minute drive from Archie’s, and many of our plants, landscaping and garden decorations have been purchased at Archie’s over the years. In addition, we’ve always been blown…
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Our Hero’s Journey with Alan Cohen

Rich and I started Craft & Communicate early in 2016 as an attempt to combine our talents and passions and allow us the ability to help clients whose passions and mission aligned with ours. Late last year, we were presented the opportunity to bid on creating an updated website for Alan Cohen, a Holistic Life…
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A Top Brand Starts with this 4-Question Marketing Checklist

If you’re here, then you’re ready to get started with Craft & Communicate. We look forward to helping you grow! We’ve created this article to help you understand our marketing process and what we need from you to develop and broadcast the perfect message to your prospects. Perhaps you simply need a website design or…
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Choosing a Marketing Provider that Delivers High ROI

If you feel like you’re ready to outsource your marketing efforts you probably have a lot of questions. How will you know which marketing provider will give you the best results for the time and money you invest? It’s a question loaded with variables. One thing that’s certain: you need your business goals met and…
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How A Full Service, Integrated Marketing Strategy Sets Your Business Apart

Reading time: 3 Minutes Are you ready to take your company’s marketing to the next level? With more than half of small businesses still lacking a website and only 32% of companies having an actual content marketing strategy, the fact that you’re reading this already gives you an edge over your competition.   The secret…
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