Take a moment to meet your new Senior Living Communications Team.
We are the few and the mighty!
Owner & Client Relations
Since 2006, Jen Malloy has managed and developed marketing campaigns and strategies for both the largest senior living provider in the United States and small senior living companies with less than 25 communities. Her passion is working with seniors, both to share their stories and to help them live their healthiest lives.
Jen has named senior living companies and communities, has planned community openings, has managed massive rebranding and aquisition plans, has developed logos and community identities, and has a vast understanding of design, development, and digital and print marketing. In addition, she has managed crisis communications and public relations for senior living communities for over 7 years.
Jen has worked closely with interior designers, architects and operation teams on planning and designing efficient and luxury senior living communities. She’s led trainings for both sales teams and lifestyle teams, and has managed the marketing communications for team onboarding during massive community acquistions.
She communicates effectively both with senior living executives and our elders, making her a perfect choice for understanding and developing both seniors’ and senior living’s story.
Jen handles the communication for all of our clients and will be your sole point of contact for the entirety of your account with us.
Cynthia, Content Specialist
Cynthia joined the Craft & Communicate team in 2017 as a trained journalist and copywriter with extensive experience in the lifestyle topics such as automotive, medical, health & wellness, fashion & beauty, travel, food, parenting, home design & architecture, consumer business & finance, and much more.
As a professional writer with years of experience in both consumer and B2B, Cynthia’s goal is to represent and write for her clients in their voice (but better) to establish them as industry thought leaders in all online and print mediums.
When not writing, Cynthia loves to spend her free time cooking, or if time permits, traveling to her home away from home among the nomads of the Sahara Desert. And yes, there’s 3G—even in the dunes of the Sahara.