Our Craft is Communication Services for Senior Living

We provide responsible communication for the generation.

Craft & Communicate is a marketing agency that focuses specifically in Senior Living.

Check out our video below to learn more!

Senior Living is a unique industry.  You need a unique agency.

Owner Jennifer Malloy has over 12 years of experience within the senior living industry and has developed nationwide marketing strategies for retirement communities as well as completely rebranded and renamed senior living companies and communities from the ground up. With a vast understanding of marketing, advertising, SEO, design and web development and an outstanding team of industry leaders, Craft & Communicate is senior living’s choice for digital and print needs. 


Custom design tailored to your community: collateral, 3D floor plans, cohesive campaigns and marketing materials.


We focus on your residents and your associates in order to create custom PR and SEO campaigns improving search.


Responsive web design tailored to seniors’ eyes and content written around their interests.

Communication with Seniors is our Craft.

Senior Living is a very unique industry.  Understanding the needs of the residents and the realities of the business is something we have decades of experience with.  We are able to speak in both a language your team and residents will understand and appreciate while creating marketing and advertising materials that stand out from your competitors.


Our assisted living marketing and adv focuses on the care that goes into a difficult process and transition.


We design and develop marketing materials that allow you to give a professional presentation on short notice.


How the moments of an emergency are dealt with in today’s instant world can define your communities’ repuations for years.


Marketing for memory care and handling crises that could occur takes a solid team with years of experience.

Client Testimonials

Here’s what our senior living clients say:

“Working with Craft & Communicate has been an absolute joy. Jen is articulate, passionate and always demonstrating professionalism.”

Cindy Davenport

Sodalis Senior Living

Jen and Rich at Craft & Communicate have met all of our needs and our out of the box requests in spades! They have more than demonstrated a clear understanding of our unique small market situation in senior living and have helped us solidify our message and our vision for the future in growth and development. 

Michelle Rainer

VP, Sales and Marketing, Sodalis Senior LIving

We have enjoyed working with the team at Craft & Communicate. We find them to be responsive, creative and fairly priced. We use them for all of our creative needs and have recommended them on several occasions to our clients.

Amy McKinley

Co-Founder & CEO,
Senior Source Consulting Group

Senior Living Clients

we’ve been honored to work with.

Our Blog

Craft & Communicate Senior Living Marketing Team at Craftwork in Fort Worth

A Time to Give Thanks in Senior Living

I’ve worked in senior living for over 13 years, and what I love the most about this industry is the sense of community that senior living offers. Walk into any[…]

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46 Days.

46 days. That’s how many are left in 2019.  I didn’t want to end this year without sharing my personal views of success with my senior living marketing team, and I[…]

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Craft & Communicate Senior Living Marketing in Fort Worth, TX

Closing the Sale with a Real Senior Living Marketing Agency

Four months ago we at Craft & Communicate, a senior living marketing agency, shook hands with our biggest client to date. Suddenly, our senior living marketing team grew from representing[…]

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