Our Craft is Communication Services for Senior Living

We provide responsible communication for the generation.


Creating materials that represent value in designs targeted to seniors.

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Increase your website views and conversions.

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From start-ups, new developments, and acquisitions to existing companies, we know how to represent senior living.

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Senior Living is a unique industry.  You need a unique agency.

Co-Owner Jennifer Malloy has over 12 years of experience within the Senior Living Industry and has developed nationwide marketing strategies as well as completely rebranded and renamed Senior Living Companies and Communities from the ground up.


Custom design and artwork tailored to your community.


Featuring your residents’ and your associates’ stories.


Video is the most captivating of digital communication.  We bring your community and story to life.

Communication with Seniors is our Craft.

Senior Living is a very unique industry.  Understanding the needs of the residents and the realities of the business is something we have decades of experience with.  We are able to speak in both a language your team and residents will understand and appreciate.


Focusing on the care that goes into a difficult process and transition.


We design and develop templates that allow you to give a professional presentation on short notice.


How the moments of an emergency are dealt with in today’s instant world can define your communities’ repuations for years.


Your management and associates are the backbone of your community.  We help you locate the best talent in all positions.

Client Testimonials

Don’t take our word for it – here’s what our clients say:

“Working with Craft & Communicate has been an absolute joy. Jen is articulate, passionate and always demonstrating professionalism.”

Cindy Davenport

Sodalis Senior Living

Jen and Rich at Craft & Communicate have met all of our needs and our out of the box requests in spades! They have more than demonstrated a clear understanding of our unique small market situation in senior living and have helped us solidify our message and our vision for the future in growth and development. 

Michelle Rainer

VP, Sales and Marketing, Sodalis Senior LIving

We have enjoyed working with the team at Craft and Communicate. We find them to be responsive, creative and fairly priced. We use them for all of our creative needs and have recommended them on several occasions to our clients.

Amy McKinley

Co-Founder & CEO,
Senior Source Consulting Group

Senior Living Clients

we’ve been honored to work with.