Blog

We are a Senior Living Marketing Agency.

No Gimmicks and Nothing Shady: How to Market Your Senior Living Community

I’ve talked about this before and here I go saying it again: don’t use gimmicks to market your senior living community. What do I mean by gimmicks? A lot of things: Language, such as: Hurry in. Buy now. Marketing practices, such as: remarketing, click bait, black hat SEO. Stock photography: seniors on bikes, seniors with…
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Proactive Marketing in Senior Living

It’s January 2019, and it is my favorite season of the year: goal-planning season. This is the month where the Craft & Communicate team annually goes through all of the previous year’s data to begin setting into place an effective and strong content marketing plan for the months ahead. This is what we call proactive…
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Retaining Residents in Senior Living

Retaining Residents in Senior Living: Why Resident Satisfaction Surveys are Out of Date, and What to Do About It. We all know the cost of retention in senior living is vastly cheaper than the cost of trying to get a new resident move in. Wait… we do know this, right? So, why do we spend…
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Authenticity through Photography and Truth

For several years now we’ve all been a part of a twist in traditional marketing. Us marketers who’ve been around for over a decade are excited about this, and also a bit scared. None of the old rules apply. No one is going to buy anything of value if you use the words “hurry” or…
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Rich and Jen Malloy, Craft & Communicate

Defining Core Ideology

What are your core values? Are you thinking: why do we have to talk about this? Because… It’s who you are. A core ideology is something you discover by looking inside. It is not something you can fake or guess, and you can’t hide away from it. Well, you can try. But it’ll keep showing…
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Urban-Yoga-Teachers

Ask For Help: Gimmicks Don’t Work. Being Truthful Does.

“From what I’ve seen, it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one. It points, fundamentally, to…
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Senior Living Marketing

Why We Start with Content (And Why You Should, Too)

If there’s one modern name in the marketing world that all marketers must know, it’s Seth Godin. He’s everywhere you look: books, podcasts, articles, social media. He’s filled with incredible, tweetable quotes, and this one above is at the heart of what we do. Content marketing is the only marketing left. “Content marketing is the…
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Archies-gardenland

Cohesive Integration of Marketing & Website Creation

Several years ago, Rich was presented the opportunity to rebrand and develop the new website for Archie’s Gardenland. Our business is located in West Fort Worth, about a 5-minute drive from Archie’s, and many of our plants, landscaping and garden decorations have been purchased at Archie’s over the years. In addition, we’ve always been blown…
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alan-cohen-course-in-miracles

Our Hero’s Journey with Alan Cohen

Rich and I started Craft & Communicate early in 2016 as an attempt to combine our talents and passions and allow us the ability to help clients whose passions and mission aligned with ours. Late last year, we were presented the opportunity to bid on creating an updated website for Alan Cohen, a Holistic Life…
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A Top Brand Starts with this 4-Question Marketing Checklist

If you’re here, then you’re ready to get started with Craft & Communicate. We look forward to helping you grow! We’ve created this article to help you understand our marketing process and what we need from you to develop and broadcast the perfect message to your prospects. Perhaps you simply need a website design or…
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