Blog

We are a Senior Living Marketing Agency.

Senior Housing Advertising

Who is Answering Your Phones?

Since 2006, I have created, led, managed, and developed marketing campaigns for senior living communities all across the United States. I’ve sat in sales training, lead marketing training, worked in management for the largest senior living company in the U.S. and worked in management for a small, boots-on-the-ground senior living company. Much has been discussed…
Read more

Craft & Communicate Senior Living PR Efforts

Why You Need to Focus on Senior Living PR

Let’s talk about senior living and PR. But first, consider this: look at any TV news segment or article in the paper and you’ll likely find a ton of negative stories. As humans, it’s natural for negativity to have a strong impact on our minds. That is why news outlets continue to dig for the…
Read more

The Past, Present, and Future: Applying the Dickens Principle to Senior Living

“I will honour Christmas in my heart, and try to keep it all the year. I will live in the Past, the Present, and the Future. The Spirits of all Three shall strive within me. I will not shut out the lessons that they teach!” ― Charles Dickens, A Christmas Carol The lessons from our past:…
Read more

Craft & Communicate Senior Living Marketing Team at Craftwork in Fort Worth

A Time to Give Thanks in Senior Living

I’ve worked in senior living for over 13 years, and what I love the most about this industry is the sense of community that senior living offers. Walk into any senior living community across the U.S. and you’ll discover a unique culture with a unique assortment of people and a strong sense of community. It…
Read more

craftwork-meditation

46 Days.

46 days. That’s how many are left in 2019.  I didn’t want to end this year without sharing my personal views of success with my senior living marketing team, and I decided to extend that to our entire office today.  We’re in a co-working office in Fort Worth. There are about 10 companies based out of…
Read more

Craft & Communicate Senior Living Marketing in Fort Worth, TX

Closing the Sale with a Real Senior Living Marketing Agency

Four months ago we at Craft & Communicate, a senior living marketing agency, shook hands with our biggest client to date. Suddenly, our senior living marketing team grew from representing less than 40 communities in the Southeast to 67 throughout the U.S. We got to work. In four months for one client, 36 websites and…
Read more

Susannah over Client Relations,working through Q1 plans

Looking Ahead: Q1 2020 Senior Living Marketing Planning Tips

Now is the time for Q1 2020 senior living marketing planning. It’s the time of year to pause, look at trends, see where your residents are coming in from, and look into ways to improve results, improve your community, and improve your senior living marketing strategies for the new year. At Craft & Communicate, we…
Read more

Good example of a gridline photo

The Top 10 Quick and Easy Photography Tips in Senior Living for Beginners

A picture is worth a thousand words. Wait, let’s revise that a bit … A good picture is worth a thousand words.  As a senior living professional, a good photo can showcase your community’s true spirit. Photos are great to show online, in your print collateral and on your advertisements. Knowing some photography tips in the senior…
Read more

Senior Living Facebook Marketing

How to Manage Your Senior Living Facebook Page

Happy Friday, everyone! Our monthly senior living marketing tips this March covers a sore spot for a lot of you: Facebook. We work with senior living companies all across the US and often in our intro meeting, we are asked: will you manage our community Facebook pages? Fairly often, my answer is: No. Here’s why:…
Read more

Senior Living Advertising

No Gimmicks and Nothing Shady: How to Market Your Senior Living Community

I’ve talked about this before and here I go saying it again: don’t use gimmicks to market your senior living community. What do I mean by gimmicks? A lot of things: Language, such as: Hurry in. Buy now. Marketing practices, such as: remarketing, click bait, black hat SEO. Stock photography: seniors on bikes, seniors with…
Read more