We are a Senior Living Marketing Agency.

Good example of a gridline photo

The Top 10 Quick and Easy Photography Tips in Senior Living for Beginners

A picture is worth a thousand words. Wait, let’s revise that a bit … A good picture is worth a thousand words.  As a senior living professional, a good photo can showcase your community’s true spirit. Photos are great to show online, in your print collateral and on your advertisements. Knowing some photography tips in the senior…
Read more

Senior Living Facebook Marketing

How to Manage Your Senior Living Facebook Page

Happy Friday, everyone! Our monthly senior living marketing tips this March covers a sore spot for a lot of you: Facebook. We work with senior living companies all across the US and often in our intro meeting, we are asked: will you manage our community Facebook pages? Fairly often, my answer is: No. Here’s why:…
Read more

Senior Living Advertising

No Gimmicks and Nothing Shady: How to Market Your Senior Living Community

I’ve talked about this before and here I go saying it again: don’t use gimmicks to market your senior living community. What do I mean by gimmicks? A lot of things: Language, such as: Hurry in. Buy now. Marketing practices, such as: remarketing, click bait, black hat SEO. Stock photography: seniors on bikes, seniors with…
Read more

Senior Living Advertising

Proactive Marketing in Senior Living

It’s January 2019, and it is my favorite season of the year: goal-planning season. This is the month where the Craft & Communicate team annually goes through all of the previous year’s data to begin setting into place an effective and strong content marketing plan for the months ahead. This is what we call proactive…
Read more

Senior Living Video Testimonials

Retaining Residents in Senior Living

Retaining Residents in Senior Living: Why Resident Satisfaction Surveys are Out of Date, and What to Do About It. We all know the cost of retention in senior living is vastly cheaper than the cost of trying to get a new resident move in. Wait… we do know this, right? So, why do we spend…
Read more

Authenticity through Photography and Truth

For several years now we’ve all been a part of a twist in traditional marketing. Us marketers who’ve been around for over a decade are excited about this, and also a bit scared. None of the old rules apply. No one is going to buy anything of value if you use the words “hurry” or…
Read more

Rich and Jen Malloy, Craft & Communicate

Defining Core Ideology

What are your core values? Are you thinking: why do we have to talk about this? Because… It’s who you are. A core ideology is something you discover by looking inside. It is not something you can fake or guess, and you can’t hide away from it. Well, you can try. But it’ll keep showing…
Read more


Ask For Help: Gimmicks Don’t Work. Being Truthful Does.

“From what I’ve seen, it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one. It points, fundamentally, to…
Read more

Senior Living Marketing

Why We Start with Content (And Why You Should, Too)

If there’s one modern name in the marketing world that all marketers must know, it’s Seth Godin. He’s everywhere you look: books, podcasts, articles, social media. He’s filled with incredible, tweetable quotes, and this one above is at the heart of what we do. Content marketing is the only marketing left. “Content marketing is the…
Read more


Cohesive Integration of Marketing & Website Creation

Several years ago, Rich was presented the opportunity to rebrand and develop the new website for Archie’s Gardenland. Our business is located in West Fort Worth, about a 5-minute drive from Archie’s, and many of our plants, landscaping and garden decorations have been purchased at Archie’s over the years. In addition, we’ve always been blown…
Read more