Our Team

We are a Senior Living Marketing Agency.

Take a moment to meet your new Senior Living Communications Team.

Jen Malloy

Owner & Client Relations

I’ve worked in senior living marketing and creative services since 2006. At Brookdale and Sagora, I led marketing teams and managed designers, copywriters, and developers. I’ve named communities, led all branding campaigns, created community identities, logos, content, and public relations efforts while working with sales teams, lifestyle directors, architects, interior designers, and much more.

Previously, I was lucky enough to work with Dr. Roger Rosenberg, a leading Alzheimer’s researcher and neurologist at UT Southwestern Medical Center, planning his annual medical conferences. This was one of my first post-college jobs and his commitment to finding a cure still resonates with me to this day.

Founding Craft & Communicate in 2016 allowed me to be incredibly picky about the senior housing operators we did business with. Who is actually changing this industry? Which companies are led by heart? Who is committed to advancing senior living and in turn advancing the people around them? Those clients are who we’ve sought to work with since day one.

Today, Craft & Communicate continues to provide the best customer service, design innovative print and digital campaigns, and create engaging websites. We connect with people through our public relations initiatives, and we do it all with senior adults at our heart. I’m proud to be a part of this team.

Outside of leading C&C, I am a 500-hour yoga teacher and am Senior Adult Yoga Certified. I teach yoga and meditation to seniors, children, and adults throughout Fort Worth and online in hopes to share how breath and movement can assist with chronic pain, and have a little fun while we’re at it. Sharing health and wellness is my passion. Passing mindfulness, personal growth and leadership skills on to this community is my legacy.

Rich Malloy

Owner & Strategy

Rich developed his first website in 2000. Much has changed in the web development industry since then, but what has not changed is Rich’s keen understanding of communication and craft. He quickly cuts through excess information to get the cleanest and most concise message delivered.

Rich has created websites for various industries, Fortune 500 companies, and Mom & Pop businesses. Today, he takes this knowledge and his expertise in strategy to create brands and marketing developments for senior living companies nationwide. Rich is an expert at applying business ideas to the real world, coming up with innovative campaigns for our clients, and helping them to achieve their business goals.

He leads our team of designers, developers and writers, and initiates successful campaigns and strategies for each of our senior living and senior-focused clients.


Director of Digital Operations

I was born and raised in Abilene, TX where I attended Abilene Christian University. Upon receiving my Bachelor of Fine Arts degree in theatre, I worked at a retirement planning investment firm in Fort Worth, where I assisted with retirees planning for the future. It was there that I was introduced to the fascinating world of marketing and adapted my creative skills to develop engaging advertising campaigns.

I went on to work at another local agency that implemented marketing and management strategies for hearing aid retailers. My professional focus narrowed to digital marketing, specifically Facebook advertising, paid search, and search engine optimization for the senior market. I fell in love with the ever-changing world of digital marketing and its abundance of tactics available to support our clients’ goals.

I’ve always had a place in my heart for seniors and wish to affect positive change for our government-subsidized senior housing communities. Those who have led the way before us should receive the utmost care and respect — it’s all about treating humans with dignity. Our seniors have great purpose in our society, and we should honor them as the leaders they are.

In my spare time I enjoy playing guitar, singing, and arts and crafts. I’m very passionate in my faith and volunteer at my church often. I live in the Fort Worth area with my husband, Kyle, and cat, Pepper.


Senior Designer

We have worked with Joe since 2011, and are consistently in awe of the designs he creates. Joe has been in the industry since 1992, serving as a Creative Director at various agencies, design shops, and publications, designing for both print and web. His degree is in Graphic Communications, and Joe has never stopped learning about art and design.

When not working in art, Joe enjoys fishing, spending time outdoors, traveling, building scale models, and learning from DIY videos on YouTube.


Marketing Coordinator

I first became interested in the senior living industry in 2015 as an activities associate working in the memory care department at James L. West in Fort Worth. Because of my experience there, I quickly gained a love for the senior community and the stories they have to share.

With my prior experience managing teams and providing customer service in various industries, Jen and Rich hired me as C&C’s Marketing Coordinator in 2019. As our coordinator, part of my job involves organizing our projects and managing client communications. It is thrilling to help fulfill C&C’s vision of expanding the senior living experience.

My inspiration for further developing a career in this industry and giving a voice to seniors and their legacies is my grandmother. She lived with me for most of my life and fostered within me all the passions I now call my own: gardening, wildlife and music.


Public Relations and Content Specialist

My journey with senior living started in 2015 as the communications and public relations specialist under Jen Malloy at Sagora. My goal was to get our name in national senior outlets, business journals and local news to be seen as an established provider. Through our efforts, we brought awareness to the fun lifestyle happenings at the communities like book clubs, centenarian birthdays and even viral music videos. We also made waves in the media through business announcements like new communities, leadership team changes and more.

After my role with Sagora, I worked in product marketing as a content strategist. I also began freelance writing and managing public relations initiatives for Craft & Communicate in 2018. Stories from our clients ended up online, in the papers, on TV segments and in magazine articles. Being able to work for seniors again through C&C made me realize that this industry is where I truly belonged.

Destiny is a funny thing because in July 2019 I received the thrilling opportunity to work for Jen and Rich full-time as their content and public relations specialist. Since diving in, we’ve only continued to establish ourselves as the true senior living marketing agency with heart. Seniors deserve nothing but our recognition and appreciation. C&C gets that, and I am thrilled to be a part of the effort through our services.

Other than serving seniors with my team at C&C, I like to read, daydream (a lot) and spend time with my loved ones and my dog/son Chewie.


Graphic Designer

With a background in animation and strong love for all things design, I am one of Craft & Communicate’s lead digital and print designers. I have a passion for learning and pushing myself to provide the cleanest designs that benefit both our clients and the C&C team. There are two things I love most about my job: first, being able to create and work on a variety of different design projects and being able to grow and learn as a professional every day. The second thing is the new perspective I have after working in this industry. It has shown me how senior living communities can be sweet and nurturing places. I’m excited to have the chance to play a part in growing this industry and serving this generation. I am currently finishing up my undergrad at FullSail and spend my time designing, learning, reading books and eating ramen.


Digital and Print Designer

Jordan handles many of our social media and various marketing needs, assisting with social posting, website updates, design, and more. She has spent several years in the design industry working primarily in advertising, marketing, and print media. During that time, she has focused more and more of her energy learning the ins and outs of social media marketing. Originally from Arkansas, Jordan has recently packed her bags and moved to sunny Orlando, Florida after accepting an internship with the Walt Disney Company. We are thrilled that she is still able to work with us part-time on social and marketing planning.

In her spare time, Jordan enjoys honing her design skills and cuddling with her cats.