Take a moment to meet your new Senior Living Communications Team.
Owner & Client Relations
I’ve worked in senior living marketing and creative services since 2006. At Brookdale and Sagora, I led marketing teams and managed designers, copywriters, and developers. I’ve named communities, led all branding campaigns, created community identities, logos, content, and public relations efforts while working with sales teams, lifestyle directors, architects, interior designers, and much more.
Previously, I was lucky enough to work with Dr. Roger Rosenberg, a leading Alzheimer’s researcher and neurologist at UT Southwestern Medical Center, planning his annual medical conferences. This was one of my first post-college jobs and his commitment to finding a cure still resonates with me to this day.
Founding Craft & Communicate in 2016 allowed me to be incredibly picky about the senior housing operators we did business with. Who is actually changing this industry? Which companies are led by heart? Who is committed to advancing senior living and in turn advancing the people around them? Those clients are who we’ve sought to work with since day one.
Today, Craft & Communicate continues to provide the best customer service, design innovative print and digital campaigns, and create engaging websites. We connect with people through our public relations initiatives, and we do it all with senior adults at our heart. I’m proud to be a part of this team.
Outside of leading C&C, I am a 500-hour yoga teacher and am Senior Adult Yoga Certified. I teach yoga and meditation to seniors, children, and adults throughout Fort Worth and online in hopes to share how breath and movement can assist with chronic pain, and have a little fun while we’re at it. Sharing health and wellness is my passion. Passing mindfulness, personal growth and leadership skills on to this community is my legacy.
Director of Digital Operations
I was born and raised in Abilene, TX where I attended Abilene Christian University. Upon receiving my Bachelor of Fine Arts degree in theatre, I worked at a retirement planning investment firm in Fort Worth, where I assisted with retirees planning for the future. It was there that I was introduced to the fascinating world of marketing and adapted my creative skills to develop engaging advertising campaigns.
I went on to work at another local agency that implemented marketing and management strategies for hearing aid retailers. My professional focus narrowed to digital marketing, specifically Facebook advertising, paid search, and search engine optimization for the senior market. I fell in love with the ever-changing world of digital marketing and its abundance of tactics available to support our clients’ goals.
I’ve always had a place in my heart for seniors and wish to affect positive change for our government-subsidized senior housing communities. Those who have led the way before us should receive the utmost care and respect — it’s all about treating humans with dignity. Our seniors have great purpose in our society, and we should honor them as the leaders they are.
In my spare time I enjoy playing guitar, singing, and arts and crafts. I’m very passionate in my faith and volunteer at my church often. I live in the Fort Worth area with my husband, Kyle, and cat, Pepper.
I first became interested in the senior living industry in 2015 as an activities associate working in the memory care department at James L. West in Fort Worth. Because of my experience there, I quickly gained a love for the senior community and the stories they have to share.
With my prior experience managing teams and providing customer service in various industries, Jen and Rich hired me as C&C’s Marketing Coordinator in 2019. As our coordinator, part of my job involves organizing our projects and managing client communications. It is thrilling to help fulfill C&C’s vision of expanding the senior living experience.
My inspiration for further developing a career in this industry and giving a voice to seniors and their legacies is my grandmother. She lived with me for most of my life and fostered within me all the passions I now call my own: gardening, wildlife and music.
With a background in animation and strong love for all things design, I am one of Craft & Communicate’s lead digital and print designers. I have a passion for learning and pushing myself to provide the cleanest designs that benefit both our clients and the C&C team. There are two things I love most about my job: first, being able to create and work on a variety of different design projects and being able to grow and learn as a professional every day. The second thing is the new perspective I have after working in this industry. It has shown me how senior living communities can be sweet and nurturing places. I’m excited to have the chance to play a part in growing this industry and serving this generation. I am currently finishing up my undergrad at FullSail and spend my time designing, learning, reading books and eating ramen.